No matter what type of business you’re in, you’ll likely be seeing a higher-than-average number of customers and stakeholders over the next few weeks. With all of the focus on sales, events, and promotions, it’s easy to overlook some simple but important ways that you can maximize the opportunities that come from this season’s traffic.
- INVITE THEM BACK: Make sure that you communicate a clear message to everyone that you encounter during the holidays that you’re looking forward to seeing them again after the holiday rush. For an interesting take on the traditional bounce-back coupon, hand out sealed envelopes to customers that contain one of several different incentives of varying value. The envelopes are only valid if they’re opened in-store during a specific date range. A restaurant, for example, hands out envelopes containing either free appetizers, free entrees, or a free meal for the entire family. Or a retail store hands out envelopes with coupons ranging from a 30% discount coupon all the way up to a $500 shopping spree gift certificate. Imagine the fun of folks returning after the new year to open up their envelopes and find out what surprise is inside (be sure you’ve got a camera ready!).
- GROW YOUR EMAIL MARKETING LIST: Email marketing is one of the easiest and most effective tools for marketing your small business. Be sure that you offer exclusive savings and opportunities to subscribers to your email list and be sure that you make it easy for new individuals to join on your website, social media channels, and at the point of sale. If you aren’t currently using email marketing, you can start in just a few hours with a program like MailChimp or Constant Contact.
- SOLICIT REVIEWS: Be sure that your sales process includes asking every happy customer for a review. We recently shared a toolkit to help make this seamless for your team.
No matter what business you’re in, you are likely to have higher traffic volumes than normal over the next few weeks. Make sure you work on growing your community while growing your sales!