The Five Phases of Holiday Marketing for Small Business

Not every day of the holiday shopping season is the same–there are wild fluctuations in advertising costs including CPM of digital ads like Facebook ads and Google adwords. There are also dramatic swings in the mindset of your target, customers, and stakeholders throughout the five phases of the season. 

Too many small businesses miss too many opportunities during the fourth quarter because they focus on pushing sales and discounts from the beginning-to-the-end of the holidays. 

This infographic offers insights for helping small businesses shift their messaging and marketing during each of the five distinct phases.