DAY ONE, we will explore the marketing and messaging opportunities that exist in the current landscape surrounding your business.
There are three types of content that you need to be creating:
- Expertise and insights
- Business continuity
Here’s how you can take today’s marketing action:
Now, it’s time to distribute that content. And right now, your first priority for posting content should be Google My Business.
- Start by viewing this instructional video.
- Next, visit the Google My Business platform and sign in if you’ve already claimed the listing or follow the steps for setting it up.
- Download our GMB Checklist.
- Bookmark this Google COVID-19 Resource Center for important information and up-to-the-minute updates for maximizing your GMB page.
On DAY THREE, take action to maximize Facebook. We’ll be exploring some tools that have been around for a while but are commonly overlooked. Then, we’ll explore tools that are just being rolled out now to support small businesses in response to the COVID-19 crisis.
For today’s actions, you’ll want to watch the short video first and then follow each of the links below to walk through step-by-step instructions for each of the Facebook tools:
DAY FIVE — today’s marketing action is CUSTOMER RETENTION.
It’s one of the most frequently explored topics in the Marketing Idea Exchange for two important reasons.
First, too many small businesses leapfrog over existing customers in order to recruit new ones. Less than 10% of the small business owners we surveyed reported a budget or strategy dedicated to customer retention.
It’s also the most efficient form of marketing, costing just 1/6 of the cost of recruiting. Here’s today’s video to learn more.