MEET OUR FOUNDER
Hi, I'm Cyndee. A former educator and trainer, I have worked as a marketing and advertising professional for over 20 years. A graduate of Georgia State University, I hold numerous awards and certifications including as an examiner in Baldrige Criteria for Performance Excellence. I've also been responsible for the execution of millions of dollars of complex media buys, PR for an international television show, and media events spanning the globe.
I've spent my career working with entrepreneurial leaders and one of the most common challenges of their role is finding reliable sources for insights into solid marketing strategy. That's why I created the Marketing Idea Exchange --a community of like-minded business owners who have access to the latest best practices in marketing all in a professionally-moderated environment that connects them to a powerful referral network of peers.
I am the Founder of Synaptic, one of the fastest growing advertising firms in Metro Detroit. We actively manage accounts ranging from mid-cap international ecommerce business to small retail boutiques. Our experience and expertise is sharpened each and every day, benefitting MIX members as well as our growing client base.
My mission is to help small business owners adopt process-centered approaches to three key areas of their business: people, systems, and marketing.
WHAT SETS MARKETING IDEA EXCHANGE APART?
ACCESS TO EXPERTISE
Marketing has become too complex a topic for most business leaders to grasp on their own. That's why MIX is facilitated by experienced marketing professionals who blend collective wisdom, data-centered research, and insights from industry experts.
WE WALK THE TALK
Where others teach unproven theory or singular experience, MIX is a small business, owned and operated by a noted marketing professional who has expertly served small businesses just like yours for over twenty years paired with a team of trained and experienced marketers.
With a growing network of successful small business owners, all focused on long term marketing success, the MIX community is available 24/7 to provide feedback, support, and ideas to help you tackle even your biggest marketing challenges.
YOU'RE BUSY. WE GET IT.
MIX is an 'at-your-fingertips' platform. Access the resources you need when you need them -- freeing up more of your precious time.
CUT THROUGH THE B.S.
We are all about building BRAND, not just building BUZZ. We don't jump onto bandwagons, promise overnight success schemes, or offer tricks or workarounds. We always play the long game.
We eat, sleep and breathe marketing. Marketing Idea Exchange is a proven solution that was founded in 2009. We are going strong and we're not going anywhere!