Media Training for Small Business

Section Overview:

Welcome to Media Training for Small Business! This course is designed to help you develop a right-sized media plan according to the very best practices in media relations.

My name is Cyndee Harrison and for nearly twenty years, I have enjoyed working with entrepreneurial business owners and leaders just like you. I have offered planning and training resulting in hundreds of media hits including national and international coverage. Now, I’m excited to share the lessons that I’ve learned with you!

Each section of this course includes a short (around 20 minutes each) video overview as well as a follow-up activity. You’ll find the slides that are presented in the videos in the ‘downloads’ section as well as other worksheets that help with each activity.
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SECTION NOTES IN THIS SECTION:

THE MEDIA PLAN

CREATING YOUR BOILERPLATE AND GATHERING KEY ASSETS

GENERATING POSITIVE MEDIA COVERAGE

HANDLING POSITIVE MEDIA COVERAGE

MANAGING YOUR MESSAGING ON SOCIAL MEDIA

CONTAINING A MEDIA CRISIS

SECTION NOTES IN THIS SECTION:

PDF MEDIA TRAINING HANDOUT

PDF MEDIA TRAINING PLANNING CALENDAR

PDF MEDIA TRAINING CRISIS PR PLAN TEMPLATE

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