fbpx

Uncategorized

Catch the Replay: November’s Quick Wins Call

Once monthly, we host a LIVE Marketing Quick Wins session that’s open to members as well as not-yet-members. You’ll learn the cheapest form of marketing, the most effective form of marketing, and the one thing that matters most before you spend a nickel on marketing or advertising. This month’s theme was SOCIAL MEDIA SUCCESS DURING …

Catch the Replay: November’s Quick Wins Call Read More »

Popeye’s Scarcity Campaign (and how they avoided Scarcity’s evil twin SATURATION)

This content was originally a topic in our Members-Only forum area. We’re sharing it here against the backdrop of a breaking news story involving Popeye’s Chicken and their chicken sandwich release: START HERE reading this article about the campaign (as well as other recent examples of big brands using scarcity): https://www.bizjournals.com/bizwomen/news/latest-news/2019/08/the-scarcity-principle-why-you-needed-a-popeyes.html?page=all   There is no …

Popeye’s Scarcity Campaign (and how they avoided Scarcity’s evil twin SATURATION) Read More »

MIX Buzz vs Brand

MIX Tip: Strategy is more than posting – Buzz vs Brand

A fascinating look at how the economic recession of the early 2000s kicked off a changing mindset from seeing marketing and branding as an expense rather than an investment. Paired with the fact that technologies shift the focus from strategy to tactics, the result is that too many entrepreneurial business leaders mistakenly equate building buzz …

MIX Tip: Strategy is more than posting – Buzz vs Brand Read More »