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Crisis Communications for Small Business

https://youtu.be/fST5NkugxVA Crisis communications are like housefires–most of us will thankfully never experience this firsthand. But for those who do, it is a terrifying experience that can have ruinous consequences. If you’re like most small business owners, you’ve not gone through anything like this before, and you probably haven’t given the possibility much thought. But we …

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Road to Resilience

DAY ONE, we will explore the marketing and messaging opportunities that exist in the current landscape surrounding your business. There are three types of content that you need to be creating:  Expertise and insights Business continuity Community Here’s how you can take today’s marketing action:  Download the blank Content Creation Tool from MarketingIdeaExchange.com. Also download a completed sample. …

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Road to Resilience

You are not responsible for this disruption to your business.  But you are responsible for the recovery from it.That’s why we’re so excited to invite you to a special 5-Day Marketing Event: Your Road to Resilience.As the pandemic shakes the global economy and disrupts the way we live and work, business leaders are scrambling to manage the immediate fallout. We’re …

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Say Nice Things About Pawn

The pawn industry is commonly misunderstood. Let’s change that. Every time that you share a positive news story about pawnbroking, you not only align yourself with the industry’s best, you also increase the likelihood that it will be seen by legislators, influencers, and others whose perception will be changed for the better. Stop saying that …

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Eastpointe Roseville Chamber of Commerce Member offer

You are not responsible for the disruption that’s happening in your business right now.  But you are responsible for your recovery.  The stakes have never been higher for you and there’s never been a more important time for you to get your marketing right without missing opportunities or wasting time or resources. These are unprecedented …

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A cautionary tale from a cringe-worthy email

Most business owners would never hire a cashier and fail to train them on using the credit card machine — why do so many hand over their social media or other marketing channels to well-intended-but-untrained employees?  Last week, I saw an email marketing campaign that stopped me cold because it included a pretty negative brand exposure …

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What is a Marketing Microexperience?

Creating microexperiences are one of the most important ways that you can grow your business. In our QUICK WINS course, MIX members learn that Customer Retention is the cheapest form of marketing. One of our favorite Customer Retention tactics is the creation of Microexperiences or branded moments. The term ‘microexperience’ originally referred to small things …

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