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In the MIX

MIX Tip: Consider the Lifespan of Content When You Post

As our members complete our Content Marketing course, they explore the differences between CONTENT, NEWSWORTHY CONTENT, and STUFF. Understanding exactly what it is that you’re sharing on behalf of your brand helps you better understand how to plan where and how you share it. Here’s the bottom line: Post content when you have content worth …

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Free MIX Membership for Veterans

The Marketing Idea Exchange helps small business owners improve their lives by growing their businesses. We provide our community with coursework, collaboration, and connectivity.  We are committed to the small business community and particularly those who have served in our armed forces. For that reason, Veteran-owned businesses enjoy FREE membership in the Marketing Idea Exchange.  …

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When the hype turns tragic: Popeye’s Chicken Media Crisis

A couple of months ago, we shared information in our community of business owners about the launch campaign of the Popeye’s Chicken Sandwich as a lesson in scarcity. It’s just the sort of case study that our members enjoy unpacking to find ideas to apply in their own business. While everyone had their own opinions …

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Forbes: The Formula For Balancing The Math And Magic Of Marketing

This article originally appeared in Forbes magazine. The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development. The only problem with focusing on analytics is that it is easy to mistake the algorithm for the person …

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The Five Phases of Holiday Marketing for Small Business

Not every day of the holiday shopping season is the same–there are wild fluctuations in advertising costs including CPM of digital ads like Facebook ads and Google adwords. There are also dramatic swings in the mindset of your target, customers, and stakeholders throughout the five phases of the season. Too many small businesses miss too many opportunities …

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Monitoring Facebook Comments on Ads and Posts

Imagine paying for a billboard that advertises your business and then also paying for people to come and stand under that sign and yell negative things about your business to people passing by. Sounds crazy, right? But placing Facebook ads and failing to monitor the comments is essentially the same thing. Despite all of the information available …

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Managing your messaging on the September 11 anniversary

Managing your messaging on the September 11 Anniversary As you scroll through these examples of ads and promotions that were launched on or around 9/11, it’s difficult to imagine how these promotions ever saw the light of day. But they’re an important reminder of the importance of focusing on marketing that matters. As we approach …

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Schedule a Call to Learn More

We’re scheduling meetups in select cities all over the US and Canada: Salem, Oregon Seattle, Washington Los Angeles, California Austin, Texas New York, New York Detroit, Michigan Grand Rapids, Michigan Cleveland, Ohio Atlanta, Georgia East Tennessee Schedule a call to learn more about starting a MIX Referral Community in YOUR area!