You may be one of the millions of Facebook users who excitedly created their Avatar and shared it in the past few days as the feature launched in the US. If you’ve used the ‘hamburger’ menu in the bottom right corner of your mobile app to find the Avatars creator, then you may have overlooked …
Created your avatar? Here’s what you may have overlooked… Read More »
For those of us who are responsible for communicating on behalf of a local business, it is a challenging time. So I’m here to share—nobody expects you to have this all figured out. I find myself saying to business owners every single day—you are doing the best that you can. I was heartbroken when I first heard …
From the Headlines: Ice Cream Shop Closes One Day After Reopening Read More »
You are not responsible for the disruption that’s happening in your business right now. But you are responsible for your recovery. The stakes have never been higher for you and there’s never been a more important time for you to get your marketing right without missing opportunities or wasting time or resources. These are unprecedented …
Eastpointe Roseville Chamber of Commerce Member offer Read More »
Marketing, as we know, is the action of promoting and selling products or services. It includes digital tactics like social media, traditional advertising like television commercials, and public relations. All of those things are still true. But everything else—every single thing that we knew about telling our brand stories in the marketplace has changed. That’s …
REAL ways that your small business can navigate your communications during this crisis Read More »
I’ve worked in the field of marketing and communications for over twenty years. In that time, I’ve seen my fair share of marketing successes and failures. I’ve never seen marketing fail for a lack of big ideas. Rather, it fails when it doesn’t connect to the people and systems that comprise the ecosystem of a …
Should your marketing tap into the Coronavirus buzz? Read More »
Click HERE to download the eBook 1. Getting bogged down by the data: Stop just measuring and start marketing.  In business, we hear so much about the importance of data-driven decision making, it’s easy to swoon when we take a look at all of the data that’s available to even the most novice marketer. Tools like …
‘Tis the season for resolutions and goal-setting. There are three simple but important ways that you can complement and complete the other goals that you set for growing your business in the new year: INVITE THEM BACK: Customer retention is the cheapest form of marketing. Therefore, your Strategic Marketing Plan must include a goal …
The Three Essential Marketing Goals for Your Business in 2020 Read More »
The world around us has changed. Your marketing must change too. MIX empowers small business owners to manage their marketing for themselves. Not by themselves. JOIN NOW DOES ANY OF THIS SOUND FAMILIAR? Your marketing seems more focused on posts than profits. You have built a business that not enough people know about. You never have …
A GIFT GUIDE is a great way to introduce customers as well as your target audience to a last-minute sampling of your available inventory and bring more customers into your store and website. Gift guides make personalizing the shopping experience easy without spending a lot of time or resources. Here are four simple steps for …
Click HERE for your copy of the eBook Retail Selling in the Amazon Age. We live in an age of disruption. We also live in an age where the word ‘disruption’ is thrown around an awful lot. Every startup wants to be the next Uber or Amazon and established businesses live in fear of being …
Retail Selling in the Amazon Age now available for Kindle Read More »