In the MIX

From the Headlines: Ice Cream Shop Closes One Day After Reopening

For those of us who are responsible for communicating on behalf of a local business, it is a challenging time. So I’m here to share—nobody expects you to have this all figured out. I find myself saying to business owners every single day—you are doing the best that you can. I was heartbroken when I first heard …

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Eastpointe Roseville Chamber of Commerce Member offer

You are not responsible for the disruption that’s happening in your business right now.  But you are responsible for your recovery.  The stakes have never been higher for you and there’s never been a more important time for you to get your marketing right without missing opportunities or wasting time or resources. These are unprecedented …

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REAL ways that your small business can navigate your communications during this crisis

Marketing, as we know, is the action of promoting and selling products or services. It includes digital tactics like social media, traditional advertising like television commercials, and public relations.  All of those things are still true. But everything else—every single thing that we knew about telling our brand stories in the marketplace has changed. That’s …

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The Three Essential Marketing Goals for Your Business in 2020

  ‘Tis the season for resolutions and goal-setting. There are three simple but important ways that you can complement and complete the other goals that you set for growing your business in the new year: INVITE THEM BACK: Customer retention is the cheapest form of marketing. Therefore, your Strategic Marketing Plan must include a goal …

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The world around us has changed. Your marketing must change too. MIX empowers small business owners to manage their marketing for themselves. Not by themselves.  JOIN NOW DOES ANY OF THIS SOUND FAMILIAR? Your marketing seems more focused on posts than profits. You have built a business that not enough people know about. You never have …

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