Click HERE for your copy of the eBook Retail Selling in the Amazon Age. We live in an age of disruption. We also live in an age where the word ‘disruption’ is thrown around an awful lot. Every startup wants to be the next Uber or Amazon and established businesses live in fear of being …
Retail Selling in the Amazon Age now available for Kindle Read More »
This article originally appeared in Forbes magazine. The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development. The only problem with focusing on analytics is that it is easy to mistake the algorithm for the person …
Forbes: The Formula For Balancing The Math And Magic Of Marketing Read More »
Click here to learn more about the accompanying article to this toolkit which includes our recommendations for improving your online reviews. 1: MAKE IT EASY: Start with making sure that you have easily accessible pages on Google My Business and Facebook Business since those two are the most broadly applicable across many types of …
Toolkit: Improving Reviews on Google, Facebook, and Other Sites Read More »
Word-of-mouth is the most effective form of advertising for any business. Search engines and directories are the most important piece of a word-of-mouth advertising strategy and the most critical referral source for any business. It’s not enough to think of sites like Google, Yelp, Yahoo, and Facebook only in terms of SEO and visibility. Rather, …
A Surprisingly Simple Approach to Increasing Positive Reviews on Google and Other Sites Read More »
It takes a little nerve to get comfortable going LIVE on social media, but the benefits make it worth the effort to overcome your camera-shyness!  The currency of social media is engagement and there’s almost no beating live video which can get up to six times more interactions than regular videos on Facebook. That …
It’s a new season and a new Quarter — we’re celebrating the independent business leaders who work every day to tell their brand story with our first MIX Instagram Challenge! We are celebrating YOU for working so hard to bring your unique content to light. There are two weeks worth of simple prompts, starting on …
The following is an excerpt from the MIX ‘Gram Jam — 15 steps to launching your Instagram business profile. While there are countless testimonials of small business owners being successful on Instagram, it’s still essential that you consider whether or not the platform is the right fit for you. Therefore, our fourth step offers five …
Day 4: Should You Launch an Instagram Profile for Your Business? Read More »
[From Yext, Inc.] New research has been released on how consumer search behavior changes during the Super Bowl. The data revealed that Google Search Views skyrocket in key verticals like food and hospitality in the lead-up to the big game particularly in the host city. This research focuses on trends in Minneapolis, home of the …