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Digital

Forbes: The Formula For Balancing The Math And Magic Of Marketing

This article originally appeared in Forbes magazine. The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development. The only problem with focusing on analytics is that it is easy to mistake the algorithm for the person …

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Easy Process for Getting More Google Reviews for Small Business

Toolkit: Improving Reviews on Google, Facebook, and Other Sites

Click here to learn more about the accompanying article to this toolkit which includes our recommendations for improving your online reviews.   1: MAKE IT EASY: Start with making sure that you have easily accessible pages on Google My Business and Facebook Business since those two are the most broadly applicable across many types of …

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A Surprisingly Simple Approach to Increasing Positive Reviews on Google and Other Sites

Word-of-mouth is the most effective form of advertising for any business. Search engines and directories are the most important piece of a word-of-mouth advertising strategy and the most critical referral source for any business. It’s not enough to think of sites like Google, Yelp, Yahoo, and Facebook only in terms of SEO and visibility. Rather, …

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Instagram Business Profile

Day 4: Should You Launch an Instagram Profile for Your Business?

The following is an excerpt from the MIX ‘Gram Jam — 15 steps to launching your Instagram business profile. While there are countless testimonials of small business owners being successful on Instagram, it’s still essential that you consider whether or not the platform is the right fit for you. Therefore, our fourth step offers five …

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