The Five Phases of Holiday Marketing for Small Business

Not every day of the holiday shopping season is the same–there are wild fluctuations in advertising costs including CPM of digital ads like Facebook ads and Google adwords. There are also dramatic swings in the mindset of your target, customers, and stakeholders throughout the five phases of the season.Too many small businesses miss too many

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Easy Process for Getting More Google Reviews for Small Business
Digital
Cyndee Harrison

Toolkit: Improving Reviews on Google, Facebook, and Other Sites

Click here to learn more about the accompanying article to this toolkit which includes our recommendations for improving your online reviews.   1: MAKE IT EASY: Start with making sure that you have easily accessible pages on Google My Business and Facebook Business since those two are the most broadly applicable across many types of

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In the MIX
Cyndee Harrison

Monitoring Facebook Comments on Ads and Posts

Imagine paying for a billboard that advertises your business and then also paying for people to come and stand under that sign and yell negative things about your business to people passing by. Sounds crazy, right? But placing Facebook ads and failing to monitor the comments is essentially the same thing. Despite all of the information

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In the MIX
Cyndee Harrison

Managing your messaging on the September 11 anniversary

Managing your messaging on the September 11 Anniversary As you scroll through these examples of ads and promotions that were launched on or around 9/11, it’s difficult to imagine how these promotions ever saw the light of day. But they’re an important reminder of the importance of focusing on marketing that matters. As we approach

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