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FREE MIX Membership for Veteran-Owned Businesses

Since its inception, Synaptic has offered any online training at no cost to Veteran-owned businesses. Originally launched in November 2018, this program began with our Retail Sales Training and Media Training courses. Now, we’re proud to extend the benefit to include MIX Membership. Now through May 30, 2020: Active Military personnel, active-duty military spouses, or …

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FREE Resources for National Small Business Week May 5-11

For more than 50 years, the U.S. Small Business Administration has hosted National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each …

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This Simple Exercise Will Kickstart YOUR Influencer Marketing Strategy

INFLUENCER MARKETING Kickstart your strategy with this simple exercise In the MIX, we talk a lot about Influencer Marketing because it is so immeasurably valuable to your business. Word of mouth customers are just better overall — they convert easier, tend to spend more, and are more positive and optimistic from the start because they already have …

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LIVE Marketing Tactics Q&A

LIVE Marketing Q&A Every month, we host a free LIVE Q&A Session where we share commonly-overlooked tactics that will impact your bottom line (many of which are free, cheap, and easy!). This webinar, open to members as well as not-yet-members typically fills up fast, so grab your seat TODAY! Grab your seat!

#MIXGramJam: A recap of our first-ever Instagram Photo Challenge

From April 4-18th, we hosted #MIXGramJam, an Instagram photo challenge that featured daily one-word prompts that were intended to inspire. This was launched as a follow-up to the newest course in our MIX members-only content. For those participants who had recently launched a brand profile on Instagram, we figured this would be a fun next …

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“Tired of fighting Algorithms,” Cosmetics Giant Steps Away from Social Media

There’s been a lot of talk this week about the surprising announcement from cosmetics giant LUSH | UK & Europe that they were stepping away from social media, citing that they are “tired of fighting with algorithms” and did not want to “pay to appear” in newsfeeds. Feel Familiar? Do you think this signals a …

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Day 4: Should You Launch an Instagram Profile for Your Business?

The following is an excerpt from the MIX ‘Gram Jam — 15 steps to launching your Instagram business profile. While there are countless testimonials of small business owners being successful on Instagram, it’s still essential that you consider whether or not the platform is the right fit for you. Therefore, our fourth step offers five …

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Forbes Magazine: The Kraft Heinz Mess Is A Warning To Advertisers: You Can’t Cost-Cut Your Way To Growth

A fascinating look at how the economic recession of the early 2000s kicked off a changing mindset from seeing marketing and branding as an expense rather than an investment. Paired with the fact that technologies shift the focus from strategy to tactics, the result is that too many entrepreneurial business leaders mistakenly equate building buzz …

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