Don’t Post and Ghost

Too many small businesses post to Facebook and just stop there. Why? Probably because it’s free and easy and makes them feel like they’re marketing. But this approach leaves out MOST of the people who have expressed interest in your brand by ‘liking’ the page. It’s always been a really lousy idea. Recent changes to

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In the MIX
Cyndee Harrison

FIVE TERRIBLE MARKETING HABITS TO DROP IN 2020

Click HERE to download the eBook 1. Getting bogged down by the data: Stop just measuring and start marketing.   In business, we hear so much about the importance of data-driven decision making, it’s easy to swoon when we take a look at all of the data that’s available to even the most novice marketer. Tools like

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In the MIX
Cyndee Harrison

The Three Essential Marketing Goals for Your Business in 2020

  ‘Tis the season for resolutions and goal-setting. There are three simple but important ways that you can complement and complete the other goals that you set for growing your business in the new year: INVITE THEM BACK: Customer retention is the cheapest form of marketing. Therefore, your Strategic Marketing Plan must include a goal

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In the MIX
Cyndee Harrison

CREATING A HOLIDAY GIFT GUIDE

A GIFT GUIDE is a great way to introduce customers as well as your target audience to a last-minute sampling of your available inventory and bring more customers into your store and website.  Gift guides make personalizing the shopping experience easy without spending a lot of time or resources. Here are four simple steps for

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Uncategorized
Cyndee Harrison

Using Hashtags in Your Social Media Posts

Think back on all of the interesting conversations that you’ve had over your lifetime and all of the people that you’ve had them with. Now imagine you were able to keep a record of each one of them, by topic, using a filing system — all of your conversations about your passion for photography go

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Digital
Cyndee Harrison

Retail Selling in the Amazon Age now available for Kindle

Click HERE for your copy of the eBook Retail Selling in the Amazon Age. We live in an age of disruption. We also live in an age where the word ‘disruption’ is thrown around an awful lot. Every startup wants to be the next Uber or Amazon and established businesses live in fear of being

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