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In the MIX
Cyndee Harrison

Free MIX Membership for Veterans

The Marketing Idea Exchange helps small business owners improve their lives by growing their businesses. We provide our community with coursework, collaboration, and connectivity.  We are committed to the small business community and particularly those who have served in our armed forces. For that reason, Veteran-owned businesses enjoy FREE membership in the Marketing Idea Exchange. 

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In the MIX
Cyndee Harrison

When the hype turns tragic: Popeye’s Chicken Media Crisis

A couple of months ago, we shared information in our community of business owners about the launch campaign of the Popeye’s Chicken Sandwich as a lesson in scarcity. It’s just the sort of case study that our members enjoy unpacking to find ideas to apply in their own business. While everyone had their own opinions

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Catch the Replay: November’s Quick Wins Call

Once monthly, we host a LIVE Marketing Quick Wins session that’s open to members as well as not-yet-members. You’ll learn the cheapest form of marketing, the most effective form of marketing, and the one thing that matters most before you spend a nickel on marketing or advertising. This month’s theme was SOCIAL MEDIA SUCCESS DURING

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Forbes: The Formula For Balancing The Math And Magic Of Marketing

This article originally appeared in Forbes magazine. The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development. The only problem with focusing on analytics is that it is easy to mistake the algorithm for the person

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The Five Phases of Holiday Marketing for Small Business

Not every day of the holiday shopping season is the same–there are wild fluctuations in advertising costs including CPM of digital ads like Facebook ads and Google adwords. There are also dramatic swings in the mindset of your target, customers, and stakeholders throughout the five phases of the season.Too many small businesses miss too many

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