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In the MIX
Cyndee Harrison

CREATING A HOLIDAY GIFT GUIDE

A GIFT GUIDE is a great way to introduce customers as well as your target audience to a last-minute sampling of your available inventory and bring more customers into your store and website.  Gift guides make personalizing the shopping experience easy without spending a lot of time or resources. Here are four simple steps for

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Uncategorized
Cyndee Harrison

Using Hashtags in Your Social Media Posts

Think back on all of the interesting conversations that you’ve had over your lifetime and all of the people that you’ve had them with. Now imagine you were able to keep a record of each one of them, by topic, using a filing system — all of your conversations about your passion for photography go

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Digital
Cyndee Harrison

Retail Selling in the Amazon Age now available for Kindle

Click HERE for your copy of the eBook Retail Selling in the Amazon Age. We live in an age of disruption. We also live in an age where the word ‘disruption’ is thrown around an awful lot. Every startup wants to be the next Uber or Amazon and established businesses live in fear of being

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In the MIX
Cyndee Harrison

Keep the Momentum Going Beyond Small Business Saturday

Small Business Saturday is a great opportunity to tap into a nationwide awareness of the importance of small businesses to the local economy. But it doesn’t stop there — here are some resources to keep the momentum strong throughout the holiday season and throughout the year.  First, here’s a blog post that you’re welcome to

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Uncategorized
Cyndee Harrison

Three Holiday Marketing Must-Dos

  No matter what type of business you’re in, you’ll likely be seeing a higher-than-average number of customers and stakeholders over the next few weeks. With all of the focus on sales, events, and promotions, it’s easy to overlook some simple but important ways that you can maximize the opportunities that come from this season’s

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In the MIX
Cyndee Harrison

MIX Tip: Consider the Lifespan of Content When You Post

As our members complete our Content Marketing course, they explore the differences between CONTENT, NEWSWORTHY CONTENT, and STUFF. Understanding exactly what it is that you’re sharing on behalf of your brand helps you better understand how to plan where and how you share it. Here’s the bottom line: Post content when you have content worth

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