In the MIX
Cyndee Harrison

Eastpointe Roseville Chamber of Commerce Member offer

You are not responsible for the disruption that’s happening in your business right now.  But you are responsible for your recovery.  The stakes have never been higher for you and there’s never been a more important time for you to get your marketing right without missing opportunities or wasting time or resources. These are unprecedented

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In the MIX
Cyndee Harrison

REAL ways that your small business can navigate your communications during this crisis

Marketing, as we know, is the action of promoting and selling products or services. It includes digital tactics like social media, traditional advertising like television commercials, and public relations.  All of those things are still true. But everything else—every single thing that we knew about telling our brand stories in the marketplace has changed. That’s

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In the MIX
Cyndee Harrison

Should your marketing tap into the Coronavirus buzz?

I’ve worked in the field of marketing and communications for over twenty years. In that time, I’ve seen my fair share of marketing successes and failures. I’ve never seen marketing fail for a lack of big ideas. Rather, it fails when it doesn’t connect to the people and systems that comprise the ecosystem of a

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Uncategorized
Cyndee Harrison

A cautionary tale from a cringe-worthy email

Most business owners would never hire a cashier and fail to train them on using the credit card machine — why do so many hand over their social media or other marketing channels to well-intended-but-untrained employees?  Last week, I saw an email marketing campaign that stopped me cold because it included a pretty negative brand exposure

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Uncategorized
Cyndee Harrison

What is a Marketing Microexperience?

Creating microexperiences are one of the most important ways that you can grow your business. In our QUICK WINS course, MIX members learn that Customer Retention is the cheapest form of marketing. One of our favorite Customer Retention tactics is the creation of Microexperiences or branded moments. The term ‘microexperience’ originally referred to small things

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Uncategorized
Cyndee Harrison

Google My Business

Google My Business (GMB) is a free and easy-to-use tool that allows businesses to manage how they appear on Google Search and Maps.  There are countless reasons beyond just improving your online reviews why your business should have a complete profile that’s updated with posts regularly. Our free checklist will walk you through the steps

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