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Uncategorized
Cyndee Harrison

A cautionary tale from a cringe-worthy email

Most business owners would never hire a cashier and fail to train them on using the credit card machine — why do so many hand over their social media or other marketing channels to well-intended-but-untrained employees?  Last week, I saw an email marketing campaign that stopped me cold because it included a pretty negative brand exposure

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Uncategorized
Cyndee Harrison

What is a Marketing Microexperience?

Creating microexperiences are one of the most important ways that you can grow your business. In our QUICK WINS course, MIX members learn that Customer Retention is the cheapest form of marketing. One of our favorite Customer Retention tactics is the creation of Microexperiences or branded moments. The term ‘microexperience’ originally referred to small things

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Uncategorized
Cyndee Harrison

Google My Business

Google My Business (GMB) is a free and easy-to-use tool that allows businesses to manage how they appear on Google Search and Maps.  There are countless reasons beyond just improving your online reviews why your business should have a complete profile that’s updated with posts regularly. Our free checklist will walk you through the steps

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Don’t Post and Ghost

Too many small businesses post to Facebook and just stop there. Why? Probably because it’s free and easy and makes them feel like they’re marketing. But this approach leaves out MOST of the people who have expressed interest in your brand by ‘liking’ the page. It’s always been a really lousy idea. Recent changes to

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In the MIX
Cyndee Harrison

FIVE TERRIBLE MARKETING HABITS TO DROP IN 2020

Click HERE to download the eBook 1. Getting bogged down by the data: Stop just measuring and start marketing.   In business, we hear so much about the importance of data-driven decision making, it’s easy to swoon when we take a look at all of the data that’s available to even the most novice marketer. Tools like

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In the MIX
Cyndee Harrison

The Three Essential Marketing Goals for Your Business in 2020

  ‘Tis the season for resolutions and goal-setting. There are three simple but important ways that you can complement and complete the other goals that you set for growing your business in the new year: INVITE THEM BACK: Customer retention is the cheapest form of marketing. Therefore, your Strategic Marketing Plan must include a goal

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