PROMOTE AND PROTECT YOUR PAWNSHOP WITH PUBLIC RELATIONS STRATEGY

Pawnbroking is a commonly misunderstood industry, and like many others, it has more than its fair share of negative stereotypes. While there’s a lot of talk about marketing in the pawn industry, there’s relatively little mention of public relations or media tactics. A well-developed marketing strategy must blend traditional, media, and digital tactics. Overlooking or …

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PROMOTE AND PROTECT YOUR CANNABIS BUSINESS WITH PUBLIC RELATIONS STRATEGY

Cannabis is an emerging industry, with a fair share of confusion and negative stereotypes. Cannabis business owners must adopt a well-developed marketing strategy must that blends traditional, media, and digital tactics. Overlooking or shortchanging media or public relations strategy as part of your marketing can be a critical shortcoming. A negative press exposure can be …

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FREE MIX Membership for Veteran-Owned Businesses

Since its inception, Synaptic has offered any online training at no cost to Veteran-owned businesses. Originally launched in November 2018, this program began with our Retail Sales Training and Media Training courses. Now, we’re proud to extend the benefit to include MIX Membership. Now through May 30, 2020: Active Military personnel, active-duty military spouses, or …

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FREE Resources for National Small Business Week May 5-11

For more than 50 years, the U.S. Small Business Administration has hosted National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each …

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This Simple Exercise Will Kickstart YOUR Influencer Marketing Strategy

INFLUENCER MARKETING Kickstart your strategy with this simple exercise In the MIX, we talk a lot about Influencer Marketing because it is so immeasurably valuable to your business. Word of mouth customers are just better overall — they convert easier, tend to spend more, and are more positive and optimistic from the start because they already have …

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