Communities all over the country are going through a period of grief, chaos, and confusion that may last months or even years. Business owners are not exempt from the feelings of uncertainty. Neither are employees. Most consumers know that even during the wake of a pandemic and widespread civil unrest, business must still go on—the
https://youtu.be/fST5NkugxVA Crisis communications are like housefires–most of us will thankfully never experience this firsthand. But for those who do, it is a terrifying experience that can have ruinous consequences. If you’re like most small business owners, you’ve not gone through anything like this before, and you probably haven’t given the possibility much thought. But we
You may be one of the millions of Facebook users who excitedly created their Avatar and shared it in the past few days as the feature launched in the US. If you’ve used the ‘hamburger’ menu in the bottom right corner of your mobile app to find the Avatars creator, then you may have overlooked
For those of us who are responsible for communicating on behalf of a local business, it is a challenging time. So I’m here to share—nobody expects you to have this all figured out. I find myself saying to business owners every single day—you are doing the best that you can. I was heartbroken when I first heard
DAY ONE, we will explore the marketing and messaging opportunities that exist in the current landscape surrounding your business. There are three types of content that you need to be creating: Expertise and insights Business continuity Community Here’s how you can take today’s marketing action: Download the blank Content Creation Tool from MarketingIdeaExchange.com. Also download a completed sample.
You are not responsible for this disruption to your business. But you are responsible for the recovery from it.That’s why we’re so excited to invite you to a special 5-Day Marketing Event: Your Road to Resilience.As the pandemic shakes the global economy and disrupts the way we live and work, business leaders are scrambling to manage the immediate fallout. We’re