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Cyndee Harrison

A cautionary tale from a cringe-worthy email

Most business owners would never hire a cashier and fail to train them on using the credit card machine — why do so many hand over their social media or other marketing channels to well-intended-but-untrained employees?  Last week, I saw an email marketing campaign that stopped me cold because it included a pretty negative brand exposure …

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What is a Marketing Microexperience?

Creating microexperiences are one of the most important ways that you can grow your business. In our QUICK WINS course, MIX members learn that Customer Retention is the cheapest form of marketing. One of our favorite Customer Retention tactics is the creation of Microexperiences or branded moments. The term ‘microexperience’ originally referred to small things …

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The Three Essential Marketing Goals for Your Business in 2020

  ‘Tis the season for resolutions and goal-setting. There are three simple but important ways that you can complement and complete the other goals that you set for growing your business in the new year: INVITE THEM BACK: Customer retention is the cheapest form of marketing. Therefore, your Strategic Marketing Plan must include a goal …

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Keep the Momentum Going Beyond Small Business Saturday

Small Business Saturday is a great opportunity to tap into a nationwide awareness of the importance of small businesses to the local economy. But it doesn’t stop there — here are some resources to keep the momentum strong throughout the holiday season and throughout the year.  First, here’s a blog post that you’re welcome to …

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