Cyndee Harrison

Crisis Communications for Small Business

https://youtu.be/fST5NkugxVA Crisis communications are like housefires–most of us will thankfully never experience this firsthand. But for those who do, it is a terrifying experience that can have ruinous consequences. If you’re like most small business owners, you’ve not gone through anything like this before, and you probably haven’t given the possibility much thought. But we …

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From the Headlines: Ice Cream Shop Closes One Day After Reopening

For those of us who are responsible for communicating on behalf of a local business, it is a challenging time. So I’m here to share—nobody expects you to have this all figured out. I find myself saying to business owners every single day—you are doing the best that you can. I was heartbroken when I first heard …

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Road to Resilience

DAY ONE, we will explore the marketing and messaging opportunities that exist in the current landscape surrounding your business. There are three types of content that you need to be creating:  Expertise and insights Business continuity Community Here’s how you can take today’s marketing action:  Download the blank Content Creation Tool from MarketingIdeaExchange.com. Also download a completed sample. …

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Road to Resilience

You are not responsible for this disruption to your business.  But you are responsible for the recovery from it.That’s why we’re so excited to invite you to a special 5-Day Marketing Event: Your Road to Resilience.As the pandemic shakes the global economy and disrupts the way we live and work, business leaders are scrambling to manage the immediate fallout. We’re …

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Eastpointe Roseville Chamber of Commerce Member offer

You are not responsible for the disruption that’s happening in your business right now.  But you are responsible for your recovery.  The stakes have never been higher for you and there’s never been a more important time for you to get your marketing right without missing opportunities or wasting time or resources. These are unprecedented …

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REAL ways that your small business can navigate your communications during this crisis

Marketing, as we know, is the action of promoting and selling products or services. It includes digital tactics like social media, traditional advertising like television commercials, and public relations.  All of those things are still true. But everything else—every single thing that we knew about telling our brand stories in the marketplace has changed. That’s …

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A cautionary tale from a cringe-worthy email

Most business owners would never hire a cashier and fail to train them on using the credit card machine — why do so many hand over their social media or other marketing channels to well-intended-but-untrained employees?  Last week, I saw an email marketing campaign that stopped me cold because it included a pretty negative brand exposure …

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